Entering the Egyptian Market

Produce Marketing Association

Suppliers should consider visiting the market to better understand the potential of their product.   It is helpful for exporters to use the services of an agent or distributor.  Local importers can promote the products by means of free samples, advertising, and in-store displays.  Exporters should consult with importers to make sure Egyptian import requirements are met in order not to be delayed at customs.   Egyptian importers often purchase small quantities to introduce new products on the market until they are sure the product has market potential; be prepared to accept smaller orders at first or to share a shipment with other exporters.

Advertising through television is expensive, but advertisements in monthly magazines are effective when aiming for a specific audience.  It may also be helpful to participate in events such as in-store promotions, trade shows, and cooking demonstrations in cooperation with Egyptian importers, restaurants, institutions, and retailers.

Trade Agreements

Egypt has free and preferential trade agreements with the following Arab countries:

• Lebanon
• Syria
• Morocco
• Tunisia
• Libya
• Jordan
• Iraq